

868
Downloads
20
Episodes
Join Mr. Ductless himself, Mike Cappuccio, as he hosts experts from all over the US to talk about the profit opportunity that HVAC contractors have when they focus their efforts on selling ductless heat pumps.
Mike built a successful ductless heat pump installation business, N.E.T.R., Inc., in the greater Boston area and sold it in 2021 to pursue his training and consulting business. Today Mike travels the country teaching HVASC contractors how to structure and scale their ductless heat pump installation businesses.
Join Mr. Ductless himself, Mike Cappuccio, as he hosts experts from all over the US to talk about the profit opportunity that HVAC contractors have when they focus their efforts on selling ductless heat pumps.
Mike built a successful ductless heat pump installation business, N.E.T.R., Inc., in the greater Boston area and sold it in 2021 to pursue his training and consulting business. Today Mike travels the country teaching HVASC contractors how to structure and scale their ductless heat pump installation businesses.
Episodes

Wednesday Feb 25, 2026
Mike Cappuccio Welcomes Lisa Forrest, Manager of Partnerships for Contractor Commerce
Wednesday Feb 25, 2026
Wednesday Feb 25, 2026
Lisa Forrest, Partnership Manager at Contractor Commerce, discusses their e-commerce platform designed specifically for HVAC contractors.
The platform plugs into existing contractor websites, enabling them to sell products, service memberships, and provide instant online estimates 24/7.
Lisa reveals a game-changing development: Google recently added an "online estimate" filter to searches, giving contractors with pricing transparency a significant advantage.
With 45% of online estimates converting to in-home visits and 70% of those closing, contractors can no longer afford to ignore digital transformation as non-contractor e-commerce companies increasingly dominate the market.
Click here to schedule your demo of Contractor Commerce
Click here to connect with Lisa Forrest on LinkedIn.
Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth.
Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses.
Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.
Click here to learn more about growing your ductless business with Dominate Ductless.

Monday Feb 02, 2026
Monday Feb 02, 2026
Navy veteran David Daher shares his remarkable HVAC journey from aircraft carrier machinist to successful business owner in Lake Elmo, Minnesota.
After nearly losing his company to bad hires and internal resistance in 2016, David flew to Boston in 2017 for intensive training that completely transformed his approach. By focusing on ductless heat pumps, he tripled revenue from $600K to $2M in three years before selling in 2020.
Now running VisionAiry Heating and Cooling as a one-man operation moving to 100% heat pump work, David reveals his unique sales approach of bringing actual units to consultations, handling aesthetic objections, and why proper installation practices separate professionals from DIYers.
Click here to visit VisionAiry Heating and Cooling's website.
Click here to connect with David Daher on LinkedIn.
Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth.
Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses.
Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

Monday Jan 12, 2026
Monday Jan 12, 2026
Benji Queen of Variable Comfort Solutions brings a refreshingly different perspective to HVAC entrepreneurship.
With an accounting degree and restaurant ownership experience, he entered the industry in 2019 with business acumen first, technical HVAC skills second.
Benji reveals how proper business planning, standardized processes, and understanding true labor costs transformed his approach after attending Dominate Ductless training twice.
He candidly discusses the technician-to-owner trap, why 70% of contractors don't know their real costs, and his counterintuitive hiring philosophy that prioritizes attitude over technical ability.
Benji's message to traditional contractors: stop working IN your business and start working ON it!
Click here to visit Variable Comfort Solutions' website.
Click here to connect with Benji Queen on LinkedIn.
Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth.
Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses.
Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
Former corporate executive Leo Sharkey shares his journey from chemistry, mechanical engineering, and plant management to acquiring Jay Moody Heating and Cooling in 2020.
With zero HVAC field experience but strong business acumen, Leo tripled revenue in 21 months by focusing on proper system design, aggressive heat load calculations, and high-touch customer service. He reveals how his engineering background drives process optimization, discusses winning jobs at double competitors' prices through technical expertise, and explains why his company runs 7,000+ Manual J calculations. Leo offers candid advice on brand focus, warehouse efficiency, and why heat pumps naturally dominate his Massachusetts market.
Click here to visit Jay Moody Heating and Air Conditioning's website.
Click here to connect with Leo on LinkedIn.
Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth.
Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses.
Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

Tuesday Sep 09, 2025
Mike Cappuccio Welcomes Baily Parker of One Choice Mechanical in Fairdale, KY
Tuesday Sep 09, 2025
Tuesday Sep 09, 2025
Bailey Parker's journey demonstrates the transformative power of proper training and family commitment in HVAC. Starting at age 11 filing papers for $2.50/hour, Bailey progressed through various roles including UPS industrial engineering before pursuing computer science in California. Working for Home Comfort USA and receiving Nexstar training, he achieved $1.2 million in sales as a service technician in his first year. Despite success in Newport Beach, Bailey returned to Louisville to help transform his father's struggling HVAC company, One Choice Mechanical, where technicians were barely hitting $100,000 annually.
Bringing his California partner Santiago, they implemented systematic processes that increased repair tickets from $250-$550 to $1,500-$2,000. After proving himself technically and earning his father's respect over six months, Bailey transitioned to sales. Following Dominate Ductless training, he's generated $40,000-$50,000 in additional ductless sales, established specialized crews, and is implementing case study processes to drive further growth.
Click here to visit One Choice Mechanical's website.
Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth.
Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses.
Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

Friday Sep 05, 2025
Friday Sep 05, 2025
David Sampaio is the owner of Sum Zero Energy Systems in Holliston, MA. David attended the Dominate Ductless live seminar a couple of years ago and talked with Michael recently about the impact the training has had on the growth of his ductless heat pump business since then.
Click here to visit Sum Zero Energy System's website.
Click here to see David's LinkedIn profile.
Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth.
Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses.
Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

Tuesday Jul 29, 2025
Tuesday Jul 29, 2025
Al Fagundes is the owner of A. Fagundes Plumbing & Heating in Tyngsborough, MA. Al attended the Dominate Ductless live seminar a few years ago and talked with Michael recently about the impact the training has had on the growth of his ductless heat pump business since then.
Click here to see Al's LinkedIn profile.
Click here to visit A. Fagundes Plumbing & Heating's website.
Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth.
Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses.
Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

Tuesday Jun 17, 2025
Tuesday Jun 17, 2025
Victor is the owner of JV Mechanical Contractors in Webster, MA. Victor attended the Dominate Ductless live seminar a few years ago and talked with Michael recently about the impact the training has had on the growth of his ductless heat pump business since then.
Click here to see Victor's LinkedIn profile.
Click here to visit JV Mechanical Contractors' website.
Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth.
Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses.
Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

Sell More Ductless
Increase Profits
We are poised to profit from the electrification of heat all across the United States. By defining sound installation processes and incorporating ductless into your company's marketing strategy, HVAC contractors have the ability to dramatically increase the bottom line with relatively little additional overhead.
Please join me while I share what I have learned over more than two decades of building one of the largest ductless heat pump installation companies in the United States. And look for me at a distributor near you if you want to attend one of my in-person workshops.

E-Learning
Marketing Advertising and Lead Generation - $49.95
What kind of marketing should I do? What works? How do you measure it? What does success look like?
I will share the formula I used to grow my ductless business to tens of millions. Tactics, budgets, and digital marketing partners who can shortcut the process for you.
Try a 7-day free trial and see the proven methods I have shared with contractors in my live workshops.
This course will make you millions!
Click here to sign up now!

E-Learning
How to Find and Hire HVAC Technicians - $49.95
Hiring and retaining HVAC technicians in today's competitive market requires contractors to look deeper into the workforce for non-traditional candidates who possess the potential to be good HVAC technicians.
In this course, I will share the strategy I used to staff my organization while I grew my business from $2 million to $15 million in annual revenue.
- Understanding The Demand For HVAC Professionals
- The Challenge Of Hiring HVAC Technicians
- Looking Outside The Box: Finding Hidden Gems
- Emphasizing Skills Over Experience
- Creating Effective HVAC Job Advertisements